Product research is an important process to understand the market or audience in order to increase our GMV or income at Tik-Tok Affiliate.
By doing the right research, we can get many benefits. On the other hand, this process will minimize the risk of failure, including producing a lot of videos but selling little.
Before doing product research, let's understand more deeply what our advantages are in researching products before deciding to create video content:
1. Know which products are trending
With research, you can find out what products people are looking for and buying. This is important so that your content matches what's currently popular on TikTok, so it's easier to attract the attention of viewers.
With research, you can find out what products people are looking for and buying. This is important so that your content matches what's currently popular on TikTok, so it's easier to attract the attention of viewers.
2. Determine products with high conversion rates
Not all products sell well. Research helps you choose products that people have proven to often buy after seeing content. This is important so that efforts to make videos are not in vain and can generate commissions.
Not all products sell well. Research helps you choose products that people have proven to often buy after seeing content. This is important so that efforts to make videos are not in vain and can generate commissions.
3. Tailor content to relevant target audiences
Each product has different buyers. With research, you can find out who your target is—for example teenagers, housewives, or office workers—then you can make a video whose speaking style, visual style, and content suit them.
4. Develop a more structured video script or flow
Product research gives you complete information that can be used as a basis for compiling video content. So you know where to start, which parts need to be explained, and how to close it so that viewers are interested in clicking the yellow basket.
5. Avoid misinformation in delivery
If you don't really understand the product, the information you convey may be wrong, the impact will reduce your credibility because promoting the product is not appropriate, worse still the audience will never want to buy the product you are promoting again. Research makes you sure that what is conveyed in the video is correct, so it is more professional and trustworthy.
How to do research?
After understanding what benefits we can get by doing product research, now is the time to understand how to do research.
What you need to know, there are two ways that can be done to make it easier for us to do research, namely internally and externally.
To make it clearer, let's discuss them in more detail one by one
1. Internal Research (Directly from the TikTok App)
What does Internal Research mean?
This is research directly from within the TikTok application, without any other tools. You use TikTok's features to find out what products are going viral and how other creators create their content.
The steps are:
- Open TikTok and enter the search field (search)
- Type the name of the product you want to promote
- Check out the videos that appear and pay attention:
- Title and hashtags used
- Creator's delivery style
- Number of views, likes and comments
- Comments from viewers: whether they are interested in buying, or just watching
- Click the yellow cart button in the video to see the products they are promoting
- You can also click the TikTok Shop icon on the creator's profile to see a list of their products.
2. Research with External Sites (Example: Kalodata)
Kalodata is a third-party site that helps affiliate creators view TikTok Shop product performance data. This site displays statistics such as best-selling products, number of sales, commissions, and which creators are promoting them.
How it works:
- Go to the Kalodata site https://kalodata.com
- On the main page, you can see a list of trending products
- You can filter by category, number of sales, commission, or date
- Click on a product to see its performance in detail (for example product price, number of daily sales, creators who are promoting, engagement, etc.)
The advantage of this method is that we can compare many products at once, the data results are quite complete, and are accompanied by sales trend graphs.
But the downside is, we have to subscribe to explore more deeply.
That's how we can do product research, both the free version, namely by internal research, and the paid version via kalodata.
I hope this helps.
